Renotalk is the go-to portal for all homeowners to find interior designers and renovation packages. Our web analytics analysis suggests that the number of quality leads are on an exponential decline, bounce rate are on an exponential rise and users are spending lesser time on each page.
Note that since 2016, the Renotalk website as of now has changed due to the revision in business model and team.
Apart from decluttering the interface, one of the many challenges was increasing the CTR and conversions rates for the lead forms. At the same time, it was imperative to preserve and exemplify the home brand Renotalk to users.
Renotalk was a platform created in 2003 and their main revenue channel is their lead generation engine driven by their Request For Quote (RFQ) form and forum. However, their website was not optimised for efficient RFQ submission and users are often overloaded with redundant information at the onset. Combining good UX practices and design, I had to present their content hierarchy and cluster in a concise way without overwhelming their users.