Research

Designing for Conversions at Renotalk

Revamping a dated, national-favourites interior design portal to deliver higher CTR and conversion rates. In this project, I redesigned Renotalk’s lead form for conversion rate optimization.

Nomster

My reflective, challenging yet illuminative startup journey back in 2015. Nomster is a geolocation-based, gamified food discovery mobile application.

This is a story of lessons learnt, trials and evaluation.

Project Galene

Every second, 500 tonnes of plastics are deposited in the ocean. Project Galene is challenged and inspired to create a design solution to advance micro-plastic research with a citizen science approach

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